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How to Run an eSports (Video Game) Tournament

Learn how to host your own eSports tournament from scratch!

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About

About

About the Book

If you’ve ever wanted to run your own eSports or video game tournament, but weren’t sure where to start, this book gives you the blueprint from someone who’s actually lived it.

For over two decades, Marcel 'Cello' Torres has been in the trenches of competitive gaming. Long before eSports became a billion-dollar phenomenon, he was hosting packed events in New York City, building The Best in New York City Official Tournaments (BIN) back in 1999.

From the N64 era onward, while growing up in the shadow of Manhattan’s Lower East Side, he hosted tournaments for Smash, Mario Kart, and Street Fighter helping to build communities and shaping the grassroots foundation of the competitive gaming scene we know and love today.

After stepping away for a time, he returned in 2019 to find a totally new landscape and rebuilt from the ground up. New venues, new tech, a global pandemic, and the shift to online brackets didn’t slow him down. Instead, he evolved, running international events and proving that great tournaments are possible anywhere when you understand the fundamentals.

Now living in a new state and still pushing the craft forward, Cello distills 20+ years of real experience into a clear, practical guide for new and aspiring Tournament Organizers. Whether you want to host a local bracket, start a community, or turn your passion into a long-term venture, this book gives you the essential knowledge, mistakes to avoid, and battle-tested systems that actually work.

If you’ve ever dreamed of building something meaningful in gaming, this is your head start.

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Author

About the Author

Marcel Torres

About the Author

TL; DR: A long time ago Marcel started hosting video game tournaments in the L.E.S of New York City.

Marcel holds a Bachelors degree from the City College of New York in Graphic Design. Marcel’s passion for video games was kindled in the vibrant streets of Manhattan's Lower East Side during the 1980s. His father introduced him to the magical world of arcades and gifted him his first console, the Nintendo Entertainment System (NES), sparking a lifelong love affair with gaming. Driven by his enthusiasm, Marcel sought to share this passion with his community, planting the seeds for what would become Attack Cancel Gaming.

In 1999, Marcel 'Cello' Torres founded The Best in New York City Official Tournaments (BIN), organizing competitions in the Big Apple. This grassroots initiative would evolve into Attack Cancel Gaming, cementing Marcel’s role as a pivotal figure in the local gaming scene. His journey from an eager young gamer to a community organizer reflects the transformative power of video games and the spirit of competition they inspire. He still hosts eSports tournaments more than two decades after his original foray, supported by the love of his life, his wife Stepheny and his two sons Lynk and Ryden, Marcel plans to hold eSports events for the rest of his game loving life!

Contents

Table of Contents

Introduction

Play in a Tournament

Starting your Tournament

The Gear (Quantity and Quality)

Budget & Pricing

Time Management

Unpredictability

The Format

Cheating

Keep It Cool

Ask For Help!!! (It’s Dangerous To Go Alone)

Record-Stream Your Matches

Commentators

Lobby System (Online Tournaments)

Other Tournaments

Sponsors

Promotion (Marketing)

Making Money

Venues/Tools

Checklist (Day of Event)

Risk It All

The Day Of…

Now It Begins

Acknowledgments

About the Author

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