With the booming development of the mobile gaming market, advergames—as an emerging form of gaming—have become an integral part of the gaming industry. Characterized by their lightweight design and high conversion rates, advergames provide game developers with an effective approach to user acquisition. Especially in the overseas gaming market, advergames have evolved into one of the core tactics for paid user acquisition.
Based on the Cocos engine, this book systematically elaborates on the design concepts, development technologies, and practical methodologies of advergames. As a lightweight game engine, Cocos boasts a small package size, excellent performance, and high development efficiency, making it highly suitable for the development needs of advergames.
Targeted at junior undergraduate students majoring in Animation with a concentration in Game Development, this book aims to equip learners with proficiency in using the Cocos engine, an understanding of advergame design principles, and the ability to independently develop lightweight interactive playable demos. It is also suitable for professionals in the gaming industry and readers interested in advergame development.
Key Features of This Book
l Industry-oriented: Closely aligned with the actual demands of enterprises, with a strong emphasis on practicality
l Lightweight focus: Specializes in package optimization techniques for game builds within 5MB
l AIGC integration: Incorporates AI tools across the entire development workflow to improve development efficiency
l Project-based learning: Centered on real commercial projects to foster practical capabilities
l Interdisciplinary approach: Integrates knowledge from art, programming, game design, and other disciplines
The book consists of six chapters, covering the fundamentals of the Cocos engine, advergame design principles, lightweight development technologies, art asset production, AIGC tool application, and project practice. Each chapter combines theoretical explanations, practical examples, and reflective exercises to help readers fully master the core skills of advergame development.
It is our sincere hope that this book will offer valuable guidance to readers and support them in achieving success in the field of advergame development.
