Digital Product Management
Digital Product Management
About the Bundle
This bundle includes my two books about digital product development and management:
- Startup Guide: How startups and established companies can create profitable digital products
- Product Management: How to increase the chances of success of your digital product
How startups and established companies can create profitable digital products
It is a guide that will introduce you to several concepts and techniques to help you create and manage a profitable software product. That is, software that provides some service that generates enough money to pay its own development and operation costs, and still provide some extra money left in your pocket.
On one hand, making a digital product is becoming simpler and simpler. Both the infrastructure needed to keep a product running and the segmented promotion with the help of tools like Google and Facebook have become increasingly more accessible and easier to use.
On the other hand, the technical ability exists: just look at the great quality of apps and web projects that are made for large campaigns or e-commerce sites. Why then don't we see quality software products in abundance in Brazil? In this book, I will share a little of what I have learned over the years in product development at Locaweb, so we can exchange experiences and perhaps inspire more developers to make successful new Brazilian software products.
Before you go any further, a warning: I don't want to talk about private equity, venture capital, seed funding, angel investment, and similar issues since there are many good books and articles about these topics. Therefore, the focus of this book will be entirely on self-funded startups.
How to increase the chances of success of your digital product.
Taking care of a digital product is a task that requires diverse knowledge, such as: dealing with customer pressure, the development team wishes, and the sales team needs. But how to negotiate the product scope and terms? What should be developed first in the roadmap for my product? How to increase user retention? These and several other issues pursue product managers in their day-to-day.
In this book, Joaquim Torres answers these questions and shows the day-to-day work of a product manager, presenting all the concepts necessary for anyone who wants to build and manage successful digital products.
Thinking about many digital product issues, some companies that are considered experts on software development began to adopt a new expertise in its software development process, Digital Product Management. This role aims to ensure that software being developed meets the objectives of its owner while it also meets the needs of its users.
In addition, a person in this role has to consider all aspects of software development. Some agile methodologies such as Scrum, have the role of the Product Owner, whose main responsibility is to prioritize items to be developed. In a way, this is what a Digital Product Manager does, but there's more to be covered by this role.
That's what we'll talk about in this book. :-)
The Leanpub 45-day 100% Happiness Guarantee
Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Ansible for KubernetesJeff Geerling
Ansible is a powerful infrastructure automation tool. Kubernetes is a powerful application deployment platform. Learn how to use these tools to automate massively-scalable, highly-available infrastructure.
Practical FP in Scala: A hands-on approachGabriel Volpe
A practical book aimed for those familiar with functional programming in Scala who are yet not confident about architecting an application from scratch.
Together, we will develop a purely functional application using the best libraries in the Cats ecosystem, while learning about design patterns and best practices.
Functional Design and ArchitectureAlexander Granin
Software Design in Functional Programming, Design Patterns and Practices, Methodologies and Application Architectures. How to build real software in Haskell with less efforts and low risks. The first complete source of knowledge.
Production HaskellMatt Parsons
Are you excited about Haskell, but don't know where to begin? Are you thrilled by the technical advantages, but worried about the unknown pitfalls? This book has you covered.
Tame your Work FlowSteve Tendon and Daniel Doiron
Do you need a high performance enterprise governance approach improving management, execution and delivery while dealing with multiple projects/products, events, stakeholders and teams? Giving you better bottom line results, faster time to market, less work, better predictability, happier employees, and delighted clients? Then learn about TameFlow!
Ansible for DevOpsJeff Geerling
Ansible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.
Machine Learning EngineeringAndriy Burkov
"If you intend to use machine learning to solve business problems at scale, I'm delighted you got your hands on this book."
—Cassie Kozyrkov, Chief Decision Scientist at Google
"Foundational work about the reality of building machine learning models in production."
—Karolis Urbonas, Head of Machine Learning and Science at Amazon
C++ Best PracticesJason Turner
Level up your C++, get the tools working for you, eliminate common problems, and move on to more exciting things!
Composing SoftwareEric Elliott
All software design is composition: the act of breaking complex problems down into smaller problems and composing those solutions. Most developers have a limited understanding of compositional techniques. It's time for that to change.
El Manual del ManagerKeyvan Akbary, Félix López, and Álvaro Salazar
¿Has deseado alguna vez el haber tenido una buena introducción al rol del Engineering Manager? En este libro aprenderás lo necesario para ejercer el rol de una manera efectiva: Expectativas y Responsabilidades del Rol, 1-1s, Ayudar a Crecer, Objetivos, Planes de Carrera, Cultura, Feedback, Contratación, Cultura de Producto y mucho más.
The Tester's Library
8 BooksThe Tester's Library consists of eight five-star books that every software tester should read and re-read. As bound books, this collection would cost over $200. Even as e-books, their price would exceed $80, but in this bundle, their cost is only $49.99. Here are the books, and why they should be in your library: Perfect Software and Other...
11 BooksIn this bundle, you will find 10 different agile books. They are about different aspects of being agile. - finding a job - doing coding dojo's - Retrospectives - Personal kanban - a non-typical coaching book and even a book that gives you an insight in the lives of some agile people.
WTFlop 6M + HU - Beta Bundle
Marionette.js A to Z
Build A Better Backbone App
3 BooksThe best way to learn new development skills is through experience, but that takes time you don't have.Get the best of both worlds with this bundle: you'll learn how to produce modern web applications by learning from experienced developers like Derick Bailey and David Sulc. BackboneJS is one of the favorite tools on the web today, but it...
General Systems Thinker Bundle
5 BooksThe General Systems Thinker Bundle is just that: a bundle of five books to advance the reader one giant step toward improved thinking, based on General Systems principles. Four of the books are the complete General Systems Series. The fifth is fictional piece which shows some general systems thinkers in action. It's a mystery in which a group of...
Experiential Learning Bundle
4 BooksThis bundle provides all four volumes of the popular Experiential Learning Series at a savings of $20 over the price if purchased separately.
2 BooksAfter getting up and running with Ansible in Jeff Geerling's Ansible for DevOps, strengthen your skills managing tens to thousands of instances and services in Amazon's AWS cloud with Yan Kurniawan's Ansible for AWS.
Learn ECMAScript 6 inside and out
2 BooksFor any technology, it helps to get multiple points of view on the functionality to get the best possible understanding. For ECMAScript 6/2015, no two resources are recommended more frequently thanExploring ES6by Dr. Axel Rauschmayer andUnderstanding ECMAScript 6by Nicholas C. Zakas. These two points of view, investigating the specification and...
Software architecture, for systems old and new
2 BooksThis bundle includes books about hands-on software architecture.