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Last updated on 2017-09-04
About the Book
Thinking about many software product issues, some companies that are considered experts on software development began to adopt a new expertise in its software development process, Software Product Management. This role aims to ensure that software being developed meets the objectives of its owner while it also meets the needs of its users.
In addition, a person in this role has to consider all aspects of the software that I mentioned earlier. Some agile methodologies such as Scrum, have the role of the Product Owner, whose main responsibility is to prioritize items to be developed. In a way this is what a Software Product Manager does, but there's a little bit more to be be covered by this role.
That's what we'll talk about in this book. :-)
About the book
- Why does this happen?
- Software product management
- Who will benefit from reading this book?
- Book structure
About the author - Joaquim Torres (a.k.a. Joca)
- What is your purpose?
About the translator and co-creator
- About Paulo Caroli
- About the book
Definitions and requirements
What is a software product?
- Types of software products
- Product or platform?
- What are platforms?
What is software product management?
- Aligning company strategy with customer needs
- The core team for developing software products
- What is the difference between managing a product and a platform?
Product manager or product owner?
- So they are different roles?
- What to do if your company has product managers and product owners?
- Main characteristics of a product manager
Leadership tips for product managers
- Set the context
- Remove obstacles
- Dont waste time looking for culprits
- Air, food and profit
- What is a software product?
Lifecycle of a software product
How does the lifecycle of a software product work?
- The abyss
Innovation: what is it?
- Of course clients know what they want!
Focusing on the problem
Innovation: the job to be done
- The “job to be done” market research
- Understanding problems and their context
Innovation: a lot of opportunities
- How many opportunities to pursue at the same time?
- Validating opportunities
- Innovation: next steps
- Dealing with user feedbacks
- Example of hurry to act due to feedback
- Crossing the chasm
What is a roadmap?
- How frequently should I update the roadmap?
- Should I keep a secret about my roadmap?
- Cone of uncertainty
- How to build a roadmap?
- Putting everything into one image
- Roadmap = motivation + metrics
- Detailing versus audience
- Roadmap or backlog?
Growth: how to prioritize the roadmap?
- Value versus cost
- Kano Model Analysis
- Feature Sequencer
- Product tree
- Buy your features
- The one you remember first
- The best prioritization technique
- What to do with special requests?
- What to do?
- The problem of saying yes to everything
- Why does this happen?
- Learning how to say NO!
Growth: be a “data geek”
- Which data is important?
- Conversion funnel
Engagement and churn
Growth: financial metrics
- Global numbers: revenue and costs
- Individual numbers: CAC, LT and LTV
- Revenue churn
Growth: the loyalty metric
- NPS – Net Promoter Score
- Closing the loop: from information to action
- Tip: internal NPS
Growth: thoughts on metrics
- A little bit on A/B tests
- Analysis paralysis
- Final thoughts
- How does the lifecycle of a software product work?
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