Leading Product Development
$14.99
Minimum price
$14.99
Suggested price

Leading Product Development

The art and science of leading digital products

About the Book

The book is focused on the head of product role, but it will be useful to anyone within a digital product development team as well as for anyone who is not in this team but works in a company that has, or plans to have, a digital product development team.

Being a head of a digital product encompasses many different aspects and skills, that's the reason why Joaquim Torres decided to write this book about this topic using his almost 30 years of experience in developing and managing digital products.

The book is focused on the head of product role, but it will be useful to anyone within a digital product development team as well as for anyone who is not in this team but works in a company that has, or plans to have, a digital product development team.

About the Author

Joaquim Torres (Joca)
Joaquim Torres (Joca)

Accomplished technologist and manager with a unique ability to bridge the gap between the technical world and customers needs. Almost 30 years of experience in digital product development and management.

Table of Contents

  •  
    • About the book
      • Expectation management
      • Leading Product Development: the art and science of leading digital products
    • About the author - Joaquim Torres (Joca)
      • What is your purpose?
    • Acknowledgments
  • Concepts
    • What are digital products and product management?
      • Platforms
      • Digital product management
      • To know more
    • Roles, responsibilities, and seniority
      • Seniority levels
      • What is your seniority?
      • Summing up
    • Product management career
      • And then?
      • Group Product Manager
      • Interim leadership
      • CPO or Product VP
      • Y career
      • Summing up
    • Product vision
      • What is a product vision?
      • Product vision creation process
      • Summing up
    • Strategy and objectives
      • Creating your product strategy
      • Reviewing your product strategy
      • Summing up
    • Team structure
      • Product Teams
      • Organizing product teams
      • Organizing squads in a product team
      • Structural Teams
      • Implementation
      • What is the best ratio between Eng, UX, and PM?
      • Conway’s Law
      • Tuckman’s stages of team evolution
      • Business units
      • What makes a group of people behave as a team?
      • Summing up
    • Developing the team and managing expectations
      • Empathy
      • Communication
      • Business skills
      • Summing up
    • Leadership anti-patterns
      • Documentation
      • Focus on data
      • Big rewrite
      • Wishlist
      • Summing up
  • Principles
    • People: priority #1, always
      • People: priority #1, always
      • Rotten apples
      • Summing up
  • Tools

Authors have earned$9,539,843writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.

Learn more about writing on Leanpub

The Leanpub 45-day 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses! Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks. Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. It really is that easy.

Learn more about writing on Leanpub