Leaders, it's not how you finish ... it's how you start!
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Leaders, it's not how you finish ... it's how you start!

A radical new strategy for leading successful Agile Transformations revealed

About the Book

A seasoned ‘Agile trouble-shooter’, with over 20 years’ experience in delivering transformative change and helping turn around failing transformations, Mark Buchan identifies the five mistakes that are common in EVERY failing transformation and these all occur in the early Pre-Transformation Phase. These mistakes lead to what the author terms ‘Pseudo-Agile Transformation’, the appearance of change where nothing really changes. He sets about explaining what needs to be done instead to create ‘Genuine Agile Transformation’.

Rather than waiting for the change initiative to start failing, leaders need to set it up correctly from the start, and this book shows you how. Instead of following prescriptions and recipes, and the conventional approach to Agile Transformations provided by large consulting houses, the author suggests following a radical, new strategy that is genuinely tailored to the individual organisation. The result? A more engaged, enthused, creative collection of Agile teams delivering change, outsmarting and outpacing the competition, resulting in more customer satisfaction, more profit and less waste.

Drawing on human psychology and change management models spanning over 50 years, the author’s model provides an elegant and simple solution that is easy to apply and puts the leaders in the driving seat of their Agile Transformation. So, leaders, the secret is not how you finish but how you start, that leads to your Agile Transformation being a success!

About the Author

Mark Buchan
Mark Buchan

Mark is the Managing Director of the Agile Leader Ltd, a company specialising in Agile Leadership Development, Agile Psychology and Agile Culture change. Combining his technical background with his extensive knowledge of organisational development and psychology, Mark provides a unique and innovative approach to Agile Transformation.


Mark was one of the first Agile coaches in the UK and now with more than 20 years’ experience working within the Agile space, Mark has become a leading Agile Transformation expert. He is also a trusted advisor to senior leaders and the Agile Business Consortium and a sought-after speaker.

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