I'm a Software Engineer with more than twenty-five years of experience in enterprise and platform engineering, the past decade of which has been spent building the systems this book is about, currently leading a team of engineers. For the past decade I've led the architecture, design, and development of large-scale Digital Media advertising platforms, working across the full machinery of modern AdTech: real-time bidding pipelines, bid-optimization and budget-pacing frameworks, campaign and audience-targeting systems, and integrations with ecosystems like Google Ads and Microsoft Advertising. More recently my work has moved into AI-driven advertising, from generative AI for creative automation to natural-language campaign configuration and automated performance insights.

Over my career I've gone from enterprise application engineering to leading engineering teams that deliver commercial AdTech products end to end from architecture through production. I hold a master's in Information Technology and a bachelor's in Electrical, Electronics and Communications Engineering.

I wrote this book to give newcomers the clear, structured understanding of digital advertising I wish I'd had when I was starting out. If that's you, I hope it helps.