Segun works with leaders, managers and coaches to elevate the productivity and performance of their teams. In addition to traditional coaching skills, he uses a proprietary team performance uplift (TPU) model, a potent mix of high impact performance frameworks and the power of AI. TPU's highly affordable and effective AI-powered observations, suggestions and nudges radically boost the performance of teams.

He has coached and led multiple teams to develop a wide variety of products, across finance, marketing, custom software and more, boosting productivity, reducing costs, and time to market. In his first book, 'The 6Ps & AI: Team Performance Uplift', he shares the principles, processes and tools that he uses to do this together with how he continuously achieves measurable performance uplift through the use of TPU.

He uses the exact same methods when coaching teams at organizations such as Haleon Plc, Ogier Group, Relx Plc and many more where he has proven how effective his methods are. He has received recognition awards from Gartner Inc. for exceptional contributions to performance, and from GSK Plc for achieving significantly better team performance improvements.

In his second book, '6Ps & AI: Implementing Team Performance Uplift', he provides a practical guide that team leaders and coaches can use to radically uplift their teams' productivity and performance.