Rudi Depaepe spent more than thirty years working in professional services, management consulting, systems integration, and complex technology programmes. Throughout his career, he worked closely with customers, delivery teams, and business leaders, developing a particular interest in what creates lasting trust and loyalty beyond simply meeting contractual expectations.

Now retired, Rudi draws on those experiences in The End of “So What?”, combining practical lessons, real-world examples, and a straightforward view of customer satisfaction and delight.

He lives in Hua Hin, Thailand.