Tedx bio headshot main

Yu-kai Chou

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as Co-Founder and Chief Experience of Metablox – an NFT platform powered by Real World Places and Real Life Memories.

Yu-kai is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Stanford/Yale/Oxford, Google, Tesla, IDEO LEGO, BCG, the governments of UK, Singapore, Kingdom of Bahrain, and many more. His design work has empowered over 1 Billion users’ experiences across the world.

Formerly, Yu-kai was Head of Creative Labs as well as Head of Digital Commerce for HTC, pioneering innovation in VR/AR and the Metaverse. He was also the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum Anthony Di Iorio to create delightful Blockchain experiences. Yu-kai is also the creator of Octalysis Prime, a Gamified Library of all his work and research.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award multiple years in a row by the Gamification World Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Porsche, Walgreens, Microsoft, Fidelity Investments, AIG Japan, Verizon, and more. His work has also been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.

Yu-kai is an Investor or Board Advisor for many organizations and companies, including Mighty Bear Games, LuckyDiem, Incentive Games, GoalSetter, Motion Auto, and many more.

Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, rating high quality movies, though he rarely has time for these hobbies. Yu-kai is the proud father of his twin daughters, Symphony and Harmony.

Secret Keyword: Rightful Heritage (#46)

Published Books

10,000 Hours of Play
10,000 Hours of Play
Yu-kai Chou
Actionable Gamification
Actionable Gamification
Yu-kai Chou

Unpublished Books

Behavioral Design: The Octalysis Framework
Behavioral Design: The Octalysis Framework
Yu-kai Chou and Erik van Mechelen

Logo white 96 67 2x

Publish Early, Publish Often

  • Path
  • There are many paths, but the one you're on right now on Leanpub is:
  • Store › User
    • READERS
    • Newsletters
    • Weekly Sale
    • Monthly Sale
    • Store
    • Home
    • Redeem a Token
    • Search
    • Support
    • Leanpub FAQ
    • Leanpub Author FAQ
    • Search our Help Center
    • How to Contact Us
    • FRONTMATTER PODCAST
    • Featured Episode
    • Episode List
    • MEMBERSHIPS
    • Reader Memberships
    • Department Reader Memberships
    • Author Memberships
    • Your Membership
    • COMPANY
    • About
    • About Leanpub
    • Blog
    • Contact
    • Press
    • Essays
    • AI Services
    • Imagine a world...
    • Manifesto
    • More
    • Partner Program
    • Causes
    • Accessibility
    • AUTHORS
    • Write and Publish on Leanpub
    • Create a Book
    • Create a Bundle
    • Create a Course
    • Create a Track
    • Testimonials
    • Why Leanpub
    • Services
    • TranslateAI
    • TranslateWord
    • TranslateEPUB
    • PublishWord
    • Publish on Amazon
    • CourseAI
    • GlobalAuthor
    • Marketing Packages
    • IndexAI
    • Author Newsletter
    • The Leanpub Author Update
    • Author Support
    • Author Help Center
    • Leanpub Authors Forum
    • The Leanpub Manual
    • Supported Languages
    • The LFM Manual
    • Markua Manual
    • API Docs
    • Organizations
    • Learn More
    • Sign Up
    • LEGAL
    • Terms of Service
    • Copyright Policy
    • Privacy Policy
    • Refund Policy

*   *   *

Leanpub is copyright © 2010-2025 Ruboss Technology Corp.
All rights reserved.

This site is protected by reCAPTCHA
and the Google  Privacy Policy and  Terms of Service apply.

Leanpub requires cookies in order to provide you the best experience. Dismiss