Coen de Bruijn
Over the past few years the idea of Key Performance Illusions formed in my head. More and more I saw misuse and misinterpretation of statistics in the practice of Performance Measurement. While doing research on the topic I noted that most literature depict a rose-coloured and idealistic portrait about the merits behind Performance Measurement. That, I want to change.
In the past I have worked in different industries and in different content and managerial roles. Areas of occupations range from Big Data, Financial Crime Management, Compliance, Risk Management to Enterprise Architecture. Currently I work with ABN AMRO as Head of Business Architecture.
In 2010 my first book was published "Van tofu krijg je geheugenverlies", on the misuse of statistics in politics, media and marketing.