Alan Mendelevich has been developing software for a living for more than 15 years. He is a Microsoft MVP in Windows Development. Alan has delivered talks on app development, marketing and monetization at multiple events in the US, UK, Scandinavia, Baltics, Balkans, Russia, Ukraine and elsewhere. In early 2011 Alan founded AdDuplex – a cross-promotion network for Windows apps – where he serves as CEO to this day.

Via his involvement with developer community for over a decade he collected insights on software development, startups, and related topics. He is happy to share what he has learned on his blog at blog.ailon.org and on Twitter @ailon.