Books

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This handbook aims to consolidate all Microsoft and third party vendor best practices for Microsoft Windows Failover Clustering which can be applied in both host cluster and guest cluster scenarios.

Digital technology could help transform unsustainable healthcare systems, provide cheaper, faster, and more effective solutions for diseases – and could lead to healthier individuals living in healthier communities. In this book, we analyze the top 20 trends shaping the future of healthcare, and what they all look like in practice.

This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older successful actions which have been known in marketplaces before recorded history. Just as Reeves built his...

Why the Sizzle Sells the SteakAdvertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects and how to...

Classic copywriting never grows old. The principles they discuss are evergreen, no matter if they were written before the Internet was someones fond dream. Because humanity hasn't changed much (if at all) since the beginning of recorded history. So people still decide with their emotions and then rationalize their purchase. The people who know....

Why you need to reach the people you're persuading with realistic copy and claims. That seems common sense today - but you can tell how many people don't know that by the ads you reject on TV and online. Learn from the earliest copywriters. His two simple books are collected here...

This book provides a holistic and complete view of the data strategy elements, enabling the practitioner at every step.

Over the past year, the Philippine government has made pronouncements that have touted its achievements. This book seeks to reveal the truth and the reality behind those: their response is really little more than CRIES AND WHISPERS.

This book will teach you how to build a blog with React, Wagtail CMS and SSR (Server-Side Rendering), which has good performance and good SEO.