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Category: "Digital Advertising"

Books

  1. The Evolution of AdTech
    The Evolution of AdTech
    Vimal Girish

    "Who put that ad there and why? A beginner's guide to the machinery behind modern advertising, told through the story of one small bicycle shop."

  2. Clicks You Can Afford
    Clicks You Can Afford
    Affiliate Marketing with Google Ads and Meta (Facebook) Ads for Beginners: Know Your Break-Even, Cap Your Test, Track Every Click
    AlexC

    How many clicks can you afford before you know if an affiliate offer works? A beginner’s guide to affiliate marketing with Google Ads and Meta Ads: work out your break-even, cap your test, and decide from your own data. No hype, no income promises.