Reference

An exploration of one of the most fundamental concepts in computer science: the NULL value. Learn how NULL can be used and how its misuse can lead to serious errors and vulnerabilities. Whether you're a seasoned programmer or just curious about the history & inner workings of computing, this is a must-read that'll deepen your understanding of NULL!

Unlock the secrets to successful social media marketing with our new guide! Learn how to build a loyal community, increase engagement and drive conversions with 50 expert tips and strategies.

What is a BHO? CQRS? An EMD? What is Goanna? Hooking? Sharding? How about dynamic color, the phoenix server pattern, or the rules of ARIA? Covering more than 3,000 terms and concepts, and including explanations from Wikipedia and MDN Web Docs, The Web Development Glossary 3K provides an overview of web development unlike any other book or site.

A PowerShell Textbook written by the community for the community!

This book is a new collection of cool, interesting facts, stories and trivia from the fields of science and technology that you must read.

Before you spend a cent on your new business idea - read this book

A book about some of the annoying and disruptive situations occurring in software development projects that make developers' jobs difficult and frustrating... with some possible solutions to fix things.

This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older successful actions which have been known in marketplaces before recorded history. Just as Reeves built his...

Why the Sizzle Sells the SteakAdvertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects and how to...

Classic copywriting never grows old. The principles they discuss are evergreen, no matter if they were written before the Internet was someones fond dream. Because humanity hasn't changed much (if at all) since the beginning of recorded history. So people still decide with their emotions and then rationalize their purchase. The people who know....

Why you need to reach the people you're persuading with realistic copy and claims. That seems common sense today - but you can tell how many people don't know that by the ads you reject on TV and online. Learn from the earliest copywriters. His two simple books are collected here...

Over the past year, the Philippine government has made pronouncements that have touted its achievements. This book seeks to reveal the truth and the reality behind those: their response is really little more than CRIES AND WHISPERS.

Robert Collier was writing successful direct order sales letters before any of us were born. And distilled his most successful into a massive book. That book was distilled for you into a 10-lesson volume so you can get the evergreen basics. Simply.These core principles also have to do with how you sell yourself...

How many other programmers or geek-type people can do what you do?How many of these are trying to get the project that you're pitching your expertise for?Would it help if you knew what they were really looking for - and how to set yourself above all the also-rans you compete with?This classic tells how to appeal to them exactly the way they want...