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数据背后的客户

跨境B2B经营与销售决策

数据背后的客户
This book is 100% completeLast updated on 2026-10-17

名单不等于市场,订单也不等于客户价值。本书从跨境B2B的询盘、需求确认和资源分配出发,帮助读者区分事实、推断与尚待验证的经营判断。

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About

About the Book

客户名单越来越长,经营判断为什么仍然困难?本书写给企业负责人、跨境B2B销售负责人和管理学习者,围绕一个问题展开:什么信息足以支持下一步投入,又怎样知道自己的判断需要修改?

十章依次讨论客户数字与经营判断、名单与市场、机构与采购任务、第一封询盘、沟通与需求确认、订单现金和客户价值、AI辅助标记、资源分配及判断验证。书中提供概念区分、合成教学情境和复核问题,也保留简单方法可能达到相同判断的反例;记录更整齐,不等于判断更正确或经营效果更好。

本版本为简体中文v1.3.3 正式出版终稿,116页PDF电子书,不含纸质书或EPUB。作者:杨永飞 / yongfei yang。

AI参与及证据边界:本书写作使用AI生成文字初稿,并协助资料整理、修订和内部审阅。作者确定读者定位、中心主张和修订方向,并对最终出版内容负责。书中案例均为合成教学情境,未对应真实客户、交易或已发生的经营结果;本书未开展真人试读或经营效果检验。不承诺销量、利润、转化率或销售周期改善。

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Author

About the Author

杨永飞

杨永飞(yongfei yang)。本书讨论跨境B2B经营中的信息、资源分配与判断验证。书中案例为合成教学情境,不代表作者的真实交易或经营效果。

Contents

Table of Contents

  1. 客户数字怎样变成经营判断
  2. 名单为什么不等于市场
  3. 同一机构不等于同一次采购
  4. 第一封询盘究竟观察到什么
  5. 下一步沟通怎样产生可核对信息
  6. 从跟进到需求确认
  7. 订单、现金和客户价值
  8. AI辅助标记怎样接受检验
  9. 资源投给客户还是投给证据
  10. 怎样验证自己的经营判断

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