How To Use Psychology To Boost Conversion Rates
How To Use Psychology To Boost Conversion Rates
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How To Use Psychology To Boost Conversion Rates

Last updated on 2014-01-30

About the Book

Conversion Rate Optimisation (CRO) is an industry that is booming at the moment as more and more businesses look to convert more of their visitors into customers without the need to plough money into advertising campaigns that can be very hit or miss.

With this boom comes a wave of optimisation techniques, one of the most effective around at this moment in time is Conversion Psychology.

Conversion Psychology is the implementation of certain psychological best practices that have been proven to increase a websites conversion rate.

Through this book you will learn about the six most important and effective techniques with examples of how each can be deployed on your website to boost your conversion rate and send your revenue through the roof.

Get your copy today to avoid missing out on sales straight away!

About the Author

David Shaw
David Shaw

David Shaw is a conversion rate optimisation expert and web analyst from Bristol, UK who has nearly 10 years experience in Internet marketing and web development and 3 years experience in conversion rate optimisation.

Table of Contents

  • Introduction
  • Why Should I Care About Increasing My Conversion Rate?
  • Reciprocity
  • Commitment
  • Social Proof
  • Authority
  • Liking
  • Scarcity
  • Conclusion

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