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Moo-Secret Handbook for Cowtopia Facilitators

A Guide to Herding Cows (and People) safely from Planet Earth to Mars

Cowtopia - The Playful Guide to Moo-ving Teams Forward.

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About

About

About the Book

Welcome to the Moo-Secret Handbook for Cowtopia Facilitators!

If you're interested in this book, you likely understand that facilitation isn’t about strict scripts or perfect plans. Instead, it’s about navigating the joyful chaos of creativity, finding transformative moments hidden in playful experiences, and guiding teams to their own barnyard breakthroughs. Cowtopia—part agile playground, part barnyard ballet—is more than a game. It’s a space where curiosity trumps convention, laughter opens doors, and facilitators master the delicate art of herding playful, imaginative minds toward meaningful discoveries.

This handbook is written in that very spirit: equal parts practical advice, humorous anecdotes, and field-tested wisdom. It invites you to step boldly into your next Cowtopia session, armed not just with tools and techniques, but also with curiosity, courage, and a playful sense of wonder. Embrace the mess, delight in the unpredictable, and let humor and insight guide you through each surprising turn. So grab your cowbell, loosen your tie (or put on your cow ears), and get ready for the ride of your facilitation life.

Sample

From Chapter 1: “Why Herding Cows (and People) Is No Easy Pasture”

There’s always a barnyard problem.

No matter how elegant your session plan is, someone will misplace their cow, ask a question you never expected, or start building Mars before reading the brief. The magic isn’t in avoiding chaos—but learning to waltz with it.

From Chapter 14: “Getting Your Herd to Follow Your Lead”

Herd mentality gets a bad rap. But in Cowtopia, it’s a good thing.

When a group locks into shared purpose and play, something beautiful happens. Suddenly, reluctant participants become co-conspirators. The facilitator disappears. The team takes over. And that's when the real learning begins.

This handbook is for anyone who’s ever tried to guide a group through creative chaos—and wondered if they were doing it right. It’s a reminder that sometimes, the best thing you can do… is moo-ve out of the way.

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Preview Table of Contents

Preface: Welcome to the Barnyard of Breakthroughs

Foreword: A Tip of the Hat (and Horn) from a Cowtopia Legend

Chapter 1. Why Herding Cows (and People) Is No Easy Pasture

Chapter 2. Cultivating That Grass-Fed Mindset

Chapter 3. Moooooving When You’re Out of Your Depth

Chapter 4. Seeing the Field (and the Hidden Pastures)

Chapter 5. Uncovering the Invisible Cow

Chapter 6. Dodging the Mud Pits

Chapter 7. Amplifying Your Barnyard Impact

Chapter 8. Steering Through Change (Without Losing Your Cowbell)

Chapter 9. How to Safely Milk New Ideas

Chapter 10. What to Do When the Cows (or People) Resist

Chapter 11. Spreading the Cow-topia Gospel

Chapter 12. Pricing Your Cow-Magic: How to Charge for the Wow

Chapter 13. Building Trust in the Barn

Chapter 14. Getting Your Herd to Follow Your Lead

Epilogue: The Last Moo – Continuing Your Journey

Appendices & Resources

Acknowledgments

Index

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Author

About the Author

Michael Ong

Hi, I’m Michael — coach, facilitator, product thinker and long-time believer that people grow when the environment invites them to. For 25 years I’ve moved between tech, UX, product leadership, agility and organisational development across APAC, Europe and Africa.

My work focuses on helping teams and first-line leaders slow down enough to see what’s really happening in their system… and then move together with more intention, honesty and creativity.

Clients often describe the spaces I design as safe, expansive and unexpectedly transformative — where structure and play sit side-by-side, and where learning sticks because people discover their own answers.

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