The Lean Launch
The Lean Launch
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The Lean Launch

This book is 80% complete

Last updated on 2013-10-02

About the Book

ConceptCodify was planned, designed, developed, and launched, all with under 100 hours of combined time. How was this possible? Many talk about minimum viable product; we actually did it.

We’ll cover the process we used to get ConceptCodify to launch. There’s essentially five major stages to our launch strategy: define, design, develop, distribute, and iterate.

Overall, there’s about 24 total steps. That may sound like a ton, but most are fairly quick. Best of all, our plan keeps getting to launch user-focused and user-driven.

About the Author


Online card sorting application for everyone making websites and apps. Check us out at

Table of Contents

  • The Lean Launch
    • Define, Phase 1/5
    • Design, Phase 2/5
    • Develop, Phase 3/5
    • Distribute, Phase 4/5
    • Iterate, Phase 5/5

Causes Supported

Electronic Frontier Foundation

Defending your civil liberties in a digital world.

Based in San Francisco, EFF is a donor-supported membership organization working to protect fundamental rights regardless of technology.

From the Internet to the iPod, technologies are transforming our society and empowering us as speakers, citizens, creators, and consumers. When our freedoms in the networked world come under attack, the Electronic Frontier Foundation (EFF) is the first line of defense. EFF broke new ground when it was founded in 1990—well before the Internet was on most people's radar—and continues to confront cutting-edge issues defending free speech, privacy, innovation, and consumer rights today. From the beginning, EFF has championed the public interest in every critical battle affecting digital rights.

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