Hook Higher Profits (Hook Higher Profits: The Online Entrepreneur's Guide to Pricing Success)
Minimum price
Suggested price

Hook Higher Profits

The Online Entrepreneur's Guide to Pricing Success

About the Book

Starting with the story of life on a small, remote island, Hook Higher Profits describes how a market develops spontaneously, and then advances courtesy of money and prices. The book then carries this theme of the “island” forward. The same basic principles of the primitive island – individuals improve their condition by specializing and then trading with others, all value is subjective, value and preferences determine prices, and a handful of other principles – apply to the internet “island” occupied by today’s online entrepreneurs.    

Readers will learn how human action and deductive logic, individuals’ subjective value and preferences, reservation prices, and price determination affect one’s success as an entrepreneur.

Then, the book puts these ideas into practice, informing readers of various pricing strategies: how to move beyond an hourly rate, how customers’ changing demand based upon prices and competition affects pricing, how to take advantage of the “Goldilocks Phenomenon”, how to use decoy pricing, and how to bring time to your side. 

About the Author

Harrison Burge
Harrison Burge

Harrison Burge is originally from a tiny community in rural Mississippi. Throughout his early years, his favorite activity was leading adventures on his family's land with one of his little brothers in tow. He's carried this spirit of adventure and travel - sans any little brothers - forward to adult life, having lived in over seven U.S. states, from Alaska to Virginia and in-between.

His background includes experience as a military officer, management consultant, energy analyst, and economic research assistant.

He has degrees in International Relations and Sociology. While his formal education helped to develop his writing skills, school soon gave way to real learning. Self-directed study in the Austrian school of economics over several years has developed his interest in free markets, Austrian Business Cycle Theory, entrepreneurship, sound money, and investing.

His writing has been featured on The Daily Bell and the Foundation for Economic Education (FEE).

Hook Higher Profits is his first book.

Table of Contents

  • Introduction
  • Section I: Pricing Concepts
  • Crusoe Economics
  • Human Action and Deductive Logic
  • Value and Preferences
  • Reservation Prices
  • Price Determination
  • Section II: Pricing Strategies
  • Pricing Strategy Limitations
  • Graduate to a Value-Based Rate
  • Gauge Your Customers’ Price Flexibility
  • Profit from Your Research
  • Leverage the “Goldilocks Phenomenon”
  • Decoy a Pricing Option
  • Bring Time to Your Side
  • Anchor Your Pricing to Sell
  • Survey The Internet “Island”
  • Acknowledgements
  • About the Author
  • Notes

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub