An instructor's guide to working with real world clients (The Course)
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Course Info

This course includes 1 attempt.

This is information for instructors to use as a companion to Real World Clients: A Guide for Student Consultants. Its contents include assignment descriptions, tips, calendars, etc. to use to run a class based on a client project.



  • Consulting

Course Material

  • General guidance
  • Getting and working with clients
  • Teams
  • Grading
  • Peer feedback
  • Social media and students as customers
  • 15 week semester calendar
  • Motivating students to stay caught up with the course content
  • Assignment descriptions
  • Client Project 1 (Consulting Proposal)
  • Client Project 2 (Discovery/Client Report)
  • Client Project 3 (Strategy/Client Report)
  • Client Project 4 (Client Pitch and Final Client Report)
  • Instructor notes about each assignment
  • Initial Proposal (typically Client Project #1)
  • Client Report
  • Client Pitch and Final Report


    • I teach marketing research and marketing communications. Students in my classes work with real-world clients in order to gain hands-on experience. There was no book for this sort of thing so I wrote the book (and it's free): Real World Clients: A Guide for Student Consultants.


This course has a private forum for learners who are taking this course.

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