An instructor's guide to working with real world clients (The Course)
This is information for instructors to use as a companion to Real World Clients: A Guide for Student Consultants. Its contents include assignment descriptions, tips, calendars, etc. to use to run a class based on a client project.
- General guidance
- Getting and working with clients
- Peer feedback
- Social media and students as customers
- 15 week semester calendar
- Motivating students to stay caught up with the course content
- Assignment descriptions
- Client Project 1 (Consulting Proposal)
- Client Project 2 (Discovery/Client Report)
- Client Project 3 (Strategy/Client Report)
- Client Project 4 (Client Pitch and Final Client Report)
- Instructor notes about each assignment
- Initial Proposal (typically Client Project #1)
- Client Report
- Client Pitch and Final Report
I teach marketing research and marketing communications. Students in my classes work with real-world clients in order to gain hands-on experience. There was no book for this sort of thing so I wrote the book (and it's free): Real World Clients: A Guide for Student Consultants.
This course has a private forum for learners who are taking this course.
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