Real World Clients
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Real World Clients

A guide for student consultants

About the Book

This is a free guidebook for students working with real-world clients on business consulting projects. It is meant to give more structure to what could be a very ambiguous project otherwise. Many of the methods are modeled after those used in top management consulting agencies.

Instructors: If you would like to use this book in your class now or in the future, please join my email list (link below). The purpose of the list is solely to provide news and updates and to solicit feedback about the book. Add name to list >>

About the Author

Aaron Charlton, PhD
Aaron Charlton, PhD

I teach marketing research and marketing communications. Students in my classes work with real-world clients in order to gain hands-on experience. There was no book for this sort of thing so I wrote the book (and it's free): Real World Clients: A Guide for Student Consultants.

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