About the Book
This is a free guidebook for students working with real-world clients on business consulting projects. It is meant to give more structure to what could be a very ambiguous project otherwise. Many of the methods are modeled after those used in top management consulting agencies.
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About the Author
I teach marketing research and marketing communications. Students in my classes work with real-world clients in order to gain hands-on experience. There was no book for this sort of thing so I wrote the book (and it's free): Real World Clients: A Guide for Student Consultants.