Chapter 1: Introduction to long term product goals
Why and How: Long term product goals
Exercise 1.1 Cycles
Aside: Daily planning and rapid response
Exercise 1.2 Quiz
Quiz 1
3 attempts allowed
Chapter 2: Benefits of having goals and objectives
Exercise 2.1
Aside: Goals v. Objectives
Chapter 3: Geoffrey Moore’s Chasm and Product Vision template
Exercise 3.1
Chapter 4: Amazon style press release
Exercise 4.1
Exercise 4.2
Chapter 5: Intermission about the creative process
Chapter 6: FAQ and Fan mail
Exercise 6.1: Start your FAQ
Exercise 6.2: Fan mail
Chapter 7: Bring it all together
Exercise 7.1
Feedback: Please complete the feedback form
Slides
Long term Product Goals for creating superior products
How to create and use product goals, product vision, north stars and true norths to deliver winning products
What does your product want to be when it grows up?
Every product needs a North Star, a True North or Product Goal to unify thinking, planning and decision making. Learn what they are, why you should have one and, most importantly, how to create one.
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$25.00
$39.00
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$39.00Author earns
$31.20PDF
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About
About the Course
Unlocking the Power of Product Goals
Whether you refer to them as Product Goals, a Product Vision, a North Star, or True North, the best products share a compelling unifying idea. In this concise tutorial, you'll discover:
- What these guiding principles are
- Why they're essential for your product's successHow to effectively create them
- Industry-standard techniques to articulate your vision
Elevate your product strategy today and start driving exceptional results!
Topic include:
- Navigating Planning in a VUCA and TUNA World
- Outcome-Driven Planning: The Power of Goal-Based Strategies
- Discover how focusing on outcomes can transform your planning process and drive meaningful results.
- Unpacking the Three Planning Horizons
- Learn how goals, OKR cycles, and sprints interconnect to create a dynamic and effective planning framework.
- Innovative Industry Techniques to Elevate Your Strategy
- Explore popular methodologies like Moore's Template, product press releases, fan mail, and FAQs to enhance your planning efforts.
- What the Stockdale Paradox teaches us about achieving goals
- Prioritizing customer needs to shape engineering decisions
- Find out how putting customers first can reshape your product development approach for greater success.
- The crucial differences between goals and objectives to ensure alignment and clarity in your planning.
- When to set product goals to maximize impact and effectiveness.
- Who drives product goal creation?
Finally, a six-step plan for practical implementation; combining these techniques into a cohesive action plan that drives results and enhances strategic planning.
Course includes 7 chapters, 8 exercises, 15 pages of accompanying description, over 60 minutes of video tutorial and reusable exercise templates.
Instructor
About the Instructor
Allan Kelly
Allan Kelly is a product leader with deep experience of digital product strategy and delivery. Successes include project rescue, business turn around and smoothing client-supplier relationships.
He creates structure, institutionalises operational excellence and builds high-performing cultures using product thinking, agile working and OKRs.
Allan is a regular conference speaker and author of multiple books including the best selling "Succeeding with OKRs in Agile", "The Art of Agile Product Ownership" and "Business Patterns for Software Developers" (which he wishes he'd entitled "Strategy patterns for software products").
Print versions of his books are also available - where you will also find his books with Apress and Wiley.
For more about Allan checkout his website and blog.
Episode 252
An Interview with Allan Kelly
Material
Course Material
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