The Future of Publishing
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The Future of Publishing

About the Bundle

This bundle contains Lean Publishing, the book whose ideas launched Leanpub, and The Markua Specification, which represents the future of writing on Leanpub...

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  • Categories

    • Management
    • Culture
    • Agile
    • Lean
    • Writing and Publishing
    • Non-Fiction

About the Books

Lean Publishing

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This book explains the philosophy behind Leanpub.

While Lean Publishing is a relatively short book at just over 100 pages and 20,000 words (about novella length), I put a lot of thought, research and work into it. Had I put less work into it, it would have been 200 pages and less entertaining.

So, what's in the book?

Quite simply, the definitive introduction and guide to Lean Publishing.

Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.

This book examines the Lean Publishing idea in depth, considering both the meaning and the origin of the various aspects of Lean Publishing.

The first chapter, Definition, examines the definition of Lean Publishing in length, going deep into each of its components. This chapter is the basis of the Lean Publishing Manifesto at

The second chapter, Origins, considers the origins of Lean Publishing. These include everything from Victorian serial fiction, fan fiction, beta books, blogs, and my own experiences.

The third chapter, Practice, is a short discussion of Lean Publishing practice for both authors and publishers. Leanpub is also discussed, as it's our attempt to implement these ideas...

The Markua Manual

How to Write in Markua on Leanpub
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Imagine you owned a magical typewriter.

When you used this magical typewriter, you wrote with fewer distractions. You didn't just write faster, you wrote better.

With your magical typewriter, you never worried about layout. The book formatted itself.

You could hit a key on your magical typewriter to create an ebook from your manuscript with one click.

All ebook formats would be created, and they'd all look good. You'd have PDF for computers and EPUB for everywhere else. The book would look great on phones.

With your magical typewriter, you could publish your book before it was even done, and get feedback from readers all over the world. You could automatically share book updates with them. You would press one key on your magical typewriter to publish a new version, and all your readers would have it instantly.

With your magical typewriter, you could easily compare your current manuscript to any other version of your manuscript that had ever existed.

When the book was done, if you decided to make a print book, you could press a key on your magical typewriter to generate InDesign with one click. Your designer or publisher could use this as a starting point for producing a great looking print book.

With your magical typewriter, you'd only have to do one thing: Write.

Wouldn't it be great if such a magical typewriter existed?

It does. At Leanpub, we're building it.

But there's one requirement for this magical typewriter to exist: a simple, coherent, open source, free, plain text format for a book manuscript.

This simple format is what authors will write their books in, instead of Word. It will enable an ecosystem of tools to emerge around it.

This simple format will be the basis for the magical typewriter.

This simple format is called Markua.

This is its user manual.

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub