Lean Publishing cover page
Lean Publishing

Lean Publishing


This book explains the philosophy behind Leanpub, from its origin in "a book is a startup" to the present form. Lean Publishing is the act of publishing an in-progress book using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. This book explains what that all means, where it came from and why it's important...
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About the Book

This book explains the philosophy behind Leanpub.

While Lean Publishing is a relatively short book at just over 100 pages and 20,000 words (about novella length), I put a lot of thought, research and work into it. Had I put less work into it, it would have been 200 pages and less entertaining.

So, what's in the book?

Quite simply, the definitive introduction and guide to Lean Publishing.

Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.

This book examines the Lean Publishing idea in depth, considering both the meaning and the origin of the various aspects of Lean Publishing.

The first chapter, Definition, examines the definition of Lean Publishing in length, going deep into each of its components. This chapter is the basis of the Lean Publishing Manifesto at https://leanpub.com/manifesto.

The second chapter, Origins, considers the origins of Lean Publishing. These include everything from Victorian serial fiction, fan fiction, beta books, blogs, and my own experiences.

The third chapter, Practice, is a short discussion of Lean Publishing practice for both authors and publishers. Leanpub is also discussed, as it's our attempt to implement these ideas.

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Table of Contents

  • Introduction
  • Definition
    • Lean Publishing is the act of publishing an in-progress book…
    • …using lightweight tools…
    • …and many iterations…
    • …to get reader feedback…
    • …pivot until you have the right book…
    • …and build traction once you do.
  • Origins
    • Charles Dickens, The Pickwick Papers and the Rise of Serial Fiction
    • Wilkie Collins, Mary Elizabeth Braddon and the Rise of Sensation Fiction in 1860s Victorian England
    • Serial Fiction Worldwide in the 1800s
    • Master of the Universe and Fifty Shades of Grey: Serial Fiction and Fan Fiction
    • The Technology Adoption Lifecycle
    • From Blogs to Books
    • Flexible Rails
  • Practice
    • A Sports Metaphor for Publishers
    • Leanpub: Lean Publishing as a Service
  • Appendices
    • Real Artists Reject the Null Hypothesis
    • Acknowledgments
    • References

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About the Author

Causes Supported

Watsi is a global crowdfunding platform for healthcare that enables anyone to donate as little as $5 to directly fund life-changing medical care for people in need. 100% of every donation funds medical care and we are dedicated to complete transparency.

Watsi (watsi.org) is the first global crowdfunding platform for healthcare, enabling anyone to directly fund low-cost, high-impact medical care for people in need. 100% of every donation on Watsi’s platform directly funds medical care for patients, the organization does not take a cut for its operations. Since launching in August of 2012, Watsi has funded medical care for more than 700 people in 16 countries.

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