Los libros españoles
Los libros españoles
About the Bundle
Todos los libros españoles
About the Books
Periodismo de datos: Un golpe rápido
El periodismo de datos es una herramienta clave para los profesionales de los medios que desean distinguirse en un mundo donde prácticamente cualquiera puede publicar, y donde se compite encarnizadamente por los empleos de periodista.
Ya sea para reportajes de envergadura sobre los gastos del gobierno y los parlamentarios, o para noticias más ligeras sobre resultados deportivos, tendencias de la moda o eventos musicales y sociales, nuestro entorno -cada vez más digitalizado-, ofrece una amplia gama de nuevas fuentes potenciales de noticias, así como nuevas formas de contar historias.
Este breve libro electrónico le introducirá rápidamente a las técnicas claves para encontrar datos y transformarlos en relatos, como quien aprende a “dar un golpe” en periodismo.
No es un texto sobre grandes proyectos de investigación periodística, sino sobre esas noticias cotidianas que puede escribir rápido y sin complicaciones. Es un libro que le enseña cómo entrar al lugar, conseguir los datos y escapar a salvo llevándose la noticia, sin que nadie salga herido.
Sobre la marcha podrá instruirse en los siguientes elementos:
- Fuentes de datos: dónde encontrar pistas e historias basadas en datos
- Noticias de datos típicas: cómo encontrar noticias sencillas en los datos
- Técnicas básicas para trabajar con hojas de cálculo: cómo encontrar valores máximos y mínimos, calcular promedios y totales
- Principales técnicas para encontrar noticias dentro del plazo de entrega: cómo usar filtros y tablas dinámicas para conseguir la noticia rápidamente
- Escapar limpiamente: evitar errores en el periodismo de datos
- Contar la historia: técnicas básicas para la presentación y humanización del relato que ha construido a partir de los datos
Excel para periodistas
Cómo encontrar noticias en las hojas de cálculo
Una hoja de cálculo puede contar muchas historias. Solo hay que saber interrogarla bien.
Excel para periodistas es un libro escrito a partir de las experiencias acumuladas a lo largo de una década dedicada a la formación de periodistas y al trabajo con medios de prensa en la cobertura de noticias basadas en datos. El texto esboza las técnicas a emplear para hacerles las preguntas correctas a los datos, valiéndose de herramientas como las hojas de cálculo de Excel o Google Sheets.
No se trata simplemente de consultas sobre cifras: con este libro podrá hacerse de nuevas técnicas de trabajo que le permitirán encontrar “la aguja en el pajar de los datos”. Aprenderá a limpiar y a modificar sus datos para poder hacerles diferentes preguntas, o prepararlos para emplearlos en mapas o gráficos; descubrirá cómo crear otros nuevos a partir de ciertos tipos de materia prima, y cómo combinar diferentes conjuntos para buscar conexiones y tendencias.
Excel para periodistas está lleno de esas preguntas, formuladas en un lenguaje inteligible para este tipo de documentos, e incluye ejemplos comunes del periodismo y de la vida real que podrá usar para practicar.
La estructura del libro hace que resulte útil tanto para principiantes, como para quienes están más familiarizados con el funcionamiento de una hoja de cálculo. Si usted es un usuario avanzado, podrá saltar directamente al tema de su interés, como en un libro de cocina, y encontrar la receta adecuada para entrevistar mejor a sus datos.
Concepto de la imagen de cubierta: @CarolineBeavon. Ilustración: Matt Buck a través de Drawnalism.
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