Last updated on 2014-01-08
About the Book
China is one of the most popular destinations in the world for foreigners who want to start a business outside of their home countries. With a potential market of over 1 billion people it’s not difficult to wonder why.
If you’ve been thinking about starting a business in China, the Wood Egg China startup guide will be your go-to reference manual.
Each year we hire 3 researchers (at least one local and one foreigner who live in China), a native English-speaking in-country writer, and an editor, to bring you insights from multiple perspectives.
Our researchers spend over 200 hours interviewing local business people, politicians, and citizens who regular foreigners would never have access to. This is 200+ hours you will save to hit the ground running. (Bonus: When you register your eBook at WoodEgg.com you get access to all of our raw research and interviews.)
In the 2014 Wood Egg China startup guide you will learn:
The mindset of Chinese citizens can seem contradictory to foreigners. But learn these two main behaviors that dictate most of their actions and you’ll quickly understand the truth. (Page 99)
Don’t make the mistake of going into these industries because although China is welcoming to foreigners there are many businesses a foreigner should never get involved in. (Page 349)
Use this tactic to get the upper hand in business negotiations. (To be used sparingly!) (Page 212)
The difference between “their way” and “the best way” and why it matters to you. (Page 499)
How to find (and keep) top talent in China. (Page 591)
Get our personal list of the top 7 English-speaking accountants who will be sure your business follows all of China’s confusing tax laws. (Page 567)
What is the unique-to-China “water army” social media marketing strategy and how can you use it for your business? (And why you shouldn’t use it.) (Page 693)
How to jump through red tape and get your business bank account set up properly. (Page 632)
Learn this to get a significant advantage as a foreigner in China. (Page 221)
All of this along with hundreds of other insights. All told you’ll get the painstakingly researched answers to over 200 questions (over 700 pages!) about country, culture, life, and business in China.
If you’re looking to do business in China you won’t find a more complete, up-to-date, guide.
Click to buy now.
- Near-future outlook
- Current stats
- Quick history as it affects current business environment
- Relationship with other countries
- Religion and Race
- Asia 101
- Local differences
- Personal attitudes towards foreigners
- What to wear
- Attitude towards time and promises
- Common conversational references
- How to blend in
- When not to blend in
- Recommended reading/watching
- Quality of life
- Cost of living
- Western standards vs local standards
- Language / English proficiency
- Immigration / Visa
- Where to live (short-term and long-term)
- Typical living arrangements
- Internet / Phone
- Credit card? Cash? Check?
- Availability of products/services
- What’s not online
- Differences in service standards
- Expat community
- Recommended resources
- Business Culture
- Understanding “face”
- Direct vs indirect communication
- How to tell “yes” from “no”
- Who to speak with in organizations
- Business attitudes towards foreigners
- Signals of respect
- How to build trust
- Business cards
- Signaling success
- Innovation vs status quo
- Passing-through vs Full-time
- Advantages to foreigners
- Advantages to locals
- General role of government
- Who’s who: departments you need to know
- What the government is emphasizing now
- Business Setup
- Ease of doing business
- Local partners?
- Business structure choice
- Business name choice
- Where to locate
- Real estate
- Big city vs outlying areas
- What your location says about your business
- Paying taxes
- Ongoing requirements
- Recommended resources
- Local talent strengths
- Hiring local people
- How much to pay?
- How to find good people?
- Online vs offline
- Hiring foreign people
- Step-by-step process
- Labor laws
- Recommended resources
- Banking overview
- Bank comparison
- How to open an account
- Online banking
- Paying employees
- Paying vendors
- Getting a bank loan
- Getting investors
- What if they don’t pay?
- Industry sectors
- What’s missing?
- What’s unique?
- Growing the Business
- Expanding outside the country
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