20 Lessons from 20 Years of Blogging
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20 Lessons from 20 Years of Blogging

A Journey Through Writing, Growth, and Practice

About the Book

In August 2005, I published my first blog post. I didn’t know it then, but I was starting a practice that would last two decades, span more than 550 posts, and become one of the most rewarding parts of my life.

Over 20 years of writing, I’ve explored ideas from software development to motorcycle racing, from public speaking to personal growth. I’ve shared lessons learned the hard way, patterns that keep showing up, and small moments that grew into big insights.

This book distills 20 lessons from that journey—each one drawn from real posts and talks, each one lived before it was written. You’ll find short, focused reflections paired with quotes from my original work, plus prompts to help you pause and consider how these lessons might play out in your own life.

Whether you’ve been following my writing for years or you’re just discovering it now, my hope is that these lessons encourage you to keep learning, keep reflecting, and keep moving forward—in work, in play, and in life.

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    • Memoir
    • Personal Transformation
    • Self-Publishing
    • Agile
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About the Author

Claudio Lassala
Claudio Lassala

Claudio Lassala has been writing, speaking, and building software for over 30 years. In August 2005, he launched his personal blog at lassala.net, where he has published more than 550 posts reflecting on topics from software craftsmanship and Agile practices to creativity, music, and motorcycle racing.

Originally from Brazil, Claudio began his IT career at just 14, thanks to the generosity of a mentor who sparked his passion for learning and teaching. Since then, he has worked with teams across industries, coached developers, and delivered several talks at conferences and user groups. His work blends technical expertise with a love of storytelling, making complex ideas accessible and inspiring.

When he’s not writing or coding, Claudio can often be found on a racetrack riding his motorcycle, playing guitar, or exploring new ways to connect ideas across disciplines.

Table of Contents

    • Introduction: 20 Years, 20 Lessons, and a Little Bit More
    • Lens: Living Aligned
    • 1. Live a Whole Life
    • 2. Be Here Now
    • 3. Live Aligned
    • 4. From Judgment to Curiosity
    • 5. Time Will Pass Anyway
    • Lens: Growth Through Practice
    • 6. Growth Requires Slowing Down
    • 7. Consistency Beats Intensity
    • 8. Learning Is a Spiral, Not a Line
    • 9. We Learn in Spirals
    • 10. Repetition Reveals Depth
    • 11. Lessons from the Track
    • Lens Reflection as a Tool
    • 12. Writing as a Mirror, Not a Megaphone
    • 13. Read to Grow, Not Just to Finish
    • 14. Keep a Record, Learn from It
    • 15. Stay Curious
    • 16. Lessons Take Root in Their Own Season
    • Lens: Collaboration & Connection
    • 17. Teach with Humility
    • 18. Yes, And: Listen Like an Improviser
    • 19. Do It For Them, Not Just For You
    • 20. Bridge the Gap Between Vision and Execution
    • Lens: Leading Through Change
    • 21. Trust the Process
    • 22. Shift from Proving to Improving
    • Closing: Looking Back, and Forward
    • Dedication

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