Write Copy RIGHT
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Write Copy RIGHT

The Hacker's Guide to Selling Your Product

About the Book

You've missed a crucial step in launching your project; writing good copy!

It's such a common mistake, particularly amongst technical founders, to leave the product website till last. Unloved landing pages, confusing prose and adroit articulation (clever language...) are among the main causes of a bad launch.

So, before you press the big red button marked launch, read this book.

I take you through the communication problem, common pitfalls and best practices. By the end you should be able to write copy RIGHT!

"A cheeky frolick through the winding lanes of writing commercial copy" - The Author

This book is a work in progress! Feedback very much welcomed (tom@errant.me.uk)

About the Author

Thomas Morton
Thomas Morton

Tom recently did a back of the envelope calculation, and estimates he has written over 2 million words in the last 10 years.

Words about things, words to sell things, and words to discuss things.

Now it's time for him to sell some words! To you.


The Book
  • PDF

  • EPUB

  • WEB

  • English

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Suggested price
The Book + "Copy Review Session"

Alongside the book, you also get 4 hours of my time via whichever method you prefer (Skype, email, etc.) to help review your copy before launch.

  • PDF

  • EPUB

  • WEB

  • English

Minimum price
Suggested price

Table of Contents

    • Introduction
      • What this book is…
      • …and what it is not!
      • Who the hell are you?
    • Using this book
    • The Great Secret
  • Lift Off!
    • Look before you leap
      • When to write copy
    • Feeling comfy?
    • Lists, Lists, Lists
  • Writers Block
    • The Car Salesman
      • That’s a problem
      • Before you get carried away
    • The Lengthy Chapter
      • Redundancy
      • Long sentences
      • Final Thoughts
    • The Street Talk
    • To be passive
      • Passivity
  • Write No More
    • The Step Back
      • Going public
  • Top Tips
    • The Swipe File
    • Ignore All Rules
  • Appendices
    • Appendix A: The Ten Rules

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