Roger Martinez is a seasoned Senior Director, Enterprise Agile Coach, and Atlassian Solutions Architect with over 30 years of experience leading large-scale transformations in Fortune 500 companies.

He specializes in:

• Designing and implementing enterprise-wide Agile frameworks
• Coaching leadership, Product Owners, and Scrum Masters
• Configuring Jira and Atlassian tools for governance, transparency, and scalability
• Building intake and governance models that align business and technology

Roger is also the creator of The V.A.L.U.E. Approach™, a proven framework for implementing enterprise methodologies, and the author of two additional books on career growth and Agile transformation.

When he’s not writing or building playbooks, Roger focuses on helping teams simplify complexity, increase delivery speed, and make work visible, real, and measurable.