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René Laub

René Laub (rlaub@wiwi.uni-frankfurt.de) is a doctoral student at Goethe University Frankfurt (Germany). His research interests are at the interface of marketing and information systems research, focusing on consumer privacy, digital marketing, and MarTech.

Published Books

The Impact of the GDPR on the Online Advertising Market
The Impact of the GDPR on the Online Advertising Market
Bernd Skiera, Klaus Miller, Yuxi Jin, Lennart Kraft, René Laub, and Julia Schmitt

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