Sjoerd is the founder of Serious Scrum. Sjoerd is a business coach, and a trainer.

He is author of 'the Scrum Master Playbook', and with his blog has reached over 5 million reads.

Having directed and coached many digital implementations for brands like Bugaboo, Sjoerd has achieved various acclaimed milestones including Webby Awards, Innovation Awards, and most prestigiously a Red Dot Award: 'Best of the Best' in both E-Commerce and Retail. Sjoerd was also part of the winning team at Hack.athon 2016: Artificial Intelligence.

Sjoerd developed himself in Agile Leadership, Brand Positioning, Authentic Leadership, NLP, Brain Science-Based Training, Community Management, Online Activation Strategy, Coactive Coaching, Creative Advertisement, Lean UX, Service Design, Professional Scrum & UX.

"I always had an adventurous spirit. 'Exploring better ways together' is what drives me. I like to share and learn from the experiences of others".