James Higginbotham has over 15 years of experience and has architected, built, and deployed software products for both Fortune 500 companies and early-stage startups. He combines his love of software with a focus on the product experience to create a balance between the complexity of scalability and ease of use.

His experience with both startups and the Fortune 500 provides deep insight into accelerating product development at any scale. James has delivered a wide variety of solutions for the healthcare, commercial insurance, non-profit, and airline industries. His solutions include software-as-a-service, supply chain management, and building multi-sided marketplace solutions. 

James has deployed to the public cloud and internal data centers. His goal is to design and build software that balances the complexity of scalability and distributed computing with the ease of a modular, testable codebase. He believes that APIs should be designed to solve problems based on the workflows of the industry while providing a great developer experience.

He is the founder of an Austin-based services company that focuses on API design, development, and cloud infrastructure.