I’m Dimitrije Davidović - a designer and design thinker working at the intersection of perception, judgment, and meaning.

With over a decade of experience across design practice, academic teaching, and interdisciplinary research, my work focuses on how humans perceive, interpret, and make decisions about designed systems - from spaces and objects to processes, interfaces, and ideas.

I approach design not as the arrangement of forms or artifacts, but as a cognitive and cultural act shaped by psychology, biology, experience, and context. Whether working in spatial, product, or conceptual domains, my interest lies in how meaning is constructed - and how designers can act with clarity rather than intuition alone.

Alongside professional practice, I have taught art and design, lectured publicly, and developed frameworks that help designers move beyond taste, trends, and subjective approval. My thinking draws from design theory, art history, environmental psychology, and real-world client dynamics.

The materials I publish here are not tutorials or step-by-step guides. They are tools for thinking more precisely, judging more confidently, and designing with intention.

Design Decoding is a modular system created for designers, thinkers, and creative professionals who want to understand why decisions work - before deciding what to make.