Daria Kalishina is the CEO of DKey Business Solutions, a company specializing in data analytics consulting for small and medium-sized enterprises (SMEs). With a background in business intelligence and a passion for AI integration, Daria has helped numerous organizations transform their data into actionable insights. As an advocate for making advanced analytics accessible, she developed the DAIAM methodology, which empowers SMEs to leverage AI-driven analytics without the complexity. Daria holds an MBA with a Graduate Certificate in Business Analytics and has published several papers on artificial intelligence's role in business growth. When not leading her company, she enjoys exploring how emerging technologies can reshape business practices.