Rob Sandberg is the Game Production Alchemist. He started writing games on an Apple II as a teenager in the 1980s and has been making them professionally for over thirty years. As a producer he has shipped dozens of titles across mobile, console, PC, VR and web, from concept through to live operations.

The credits include award-winning AAA work, top-grossing apps that earned billions (yes, billions with a B), games with major licensed brands, budget Walmart shovel-ware, some of the lowest-ranking releases on record, and more cancelled projects than he can count. Every one of them taught him something. He wears his scars with pride.

He writes about game production and AI at Game Production Alchemist on Substack: productionalchemist.com

He lives in Buckinghamshire, in the shadow of the Chiltern Hills, writing from a secret laboratory in an undisclosed location. In late August each year he can be found at the 10/7 Bar at the Tokyo Ranger Outpost in Black Rock City, Nevada.