- About This Book
- Acknowledgment
- Preface
- Introduction
- Chapter 1: The Medium You Did Not Train For
- Chapter 2: What This Is Costing You Right Now
- Chapter 3: Why AI Cannot Fix This
- Chapter 4: The Modern Engagement Standard
- Chapter 5: Why One-to-One Is the Design
- Chapter 6: The Assessment Map: Diagnosis and Tiers for Action
- Chapter 7: The Singular Next Step: Move from Recognition to Action
- Participant Technical Form
- Notes
- Key Terms
- Frequently Asked Questions
- About the Book and the Author
- Author's Positions
The Modern Engagement Standard
How Senior Leaders Train Teams to Show Up, Speak Clearly, and Get Results on Zoom, Teams, Meet, and Every Online Platform
The five signals that decide whether your team looks credible on a webcam, and a clear path to fix the gaps. For senior leaders who lead, sell, and hire on camera.
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About
About the Book
Your senior people live on the webcam. They run town halls, close deals, interview new hires, and brief the board, all inside a small frame on a screen.
Most were never trained for it.
The Modern Engagement Standard identifies the five signals that determine whether a person appears credible on camera: Eye Contact, Lighting, Sound, Background, and Gestures.
When these are off, the cost is real. Deals stall. Rooms drift. Strong new hires get underestimated.
This book shows you how to see the five signals in your own team. It then introduces the Webcam Presence Assessment, a structured diagnostic, most commonly a 30-person cohort, that evaluates each person and produces a tiered plan for where to invest next.
Written by Ray Franklin, a presentation coach with over 25 years of experience coaching Fortune 500 executives and TEDx speakers.
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About the Author
Ray Franklin, Presentation Coach
Ray Franklin is a presentation coach with over 25 years of experience and is known as the #AudienceAdvocate. He has coached Fortune 500 executives, multiple TEDx speakers, and senior leaders preparing for board presentations, investor calls, town halls, and product launches.
His focus is webcam presence: how leaders come across on camera, and how to make it credible. He coaches one-to-one via webcam, the same medium in which his clients are judged. Ray created National Practice Speaking In Public Day and wrote On The Job Speech Training. He works from Leesburg, Florida.
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