essential all-in-one guide to becoming a successful small business owner and entrepreneur. we make it simple to learn every step of the process. from identifying an opportunity, learning more about your customers' needs, testing your product, promoting it, securing funding, and getting ready for that all-important launch.

figuring out whether your business idea is likely to work or not, how to identify your strategic advantage, create a comprehensive business plan, and what you can do to gain an edge in the competition.

in a simple, interesting, and easy-to-read format, this book is packed with practical information and useful advice, all in easy-to-follow steps to understand the process of starting a business, from beginning to end.

from market research, sales tactics, and branding strategies to accounting, financial statements, advertising, business planning, and project management, this guide explains the most important principles of any successful business in an accessible, informative, and easily digestible textbook.

this guide presents and explains some of the same information that you’d encounter in a typical MBA program at any high-quality business school.

starting-up is a must-have reference full of useful information for new and would-be business owners.

download a free preview sample or get your full copy now to access fifteen books in one, covering the whole process of starting and running a new business.