Do you sit across from the founders, the investors, the artists, the scientists, the athletes, the people who actually built something, and get them to say how they did it? Then you have already done the hard part. You earned the trust. You asked the question nobody else asked. You let the silence work.
Everything we know about Rockefeller, Edwin Land, Enzo Ferrari and Steve Jobs, we know because somebody wrote it down. The letters, the interviews, the dictated memoirs. The biographies you love were built from primary sources, and most of those sources were conversations. You are recording the primary sources of the next century. Right now they live in a feed, where episode 40 is buried under episode 400.