Quture.Rocks Sobre Cultura
Quture.Rocks Sobre Cultura
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Quture.Rocks Sobre Cultura

Última actualização: 2018-11-26

Sobre o Livro

Sobre o Autor


Francisco is the founder and CEO of Qulture.Rocks, an on demand software company that wants to bring ongoing performance management to every company worldwide.

After 10 years working as an executive director at a large investment bank, Francisco left his comfy job to write a book, The 3G Way: Dream, People, and Culture, which became a hit on Amazon's business and strategy circles, by describing the management style of three Brazilian entrepreneurs who own Anheuser Busch InBev, KraftHeinz, and Burger King.

Francisco is an amateur Ironman triathlete, and loves flying jets on X-Plane. He lives in São Paulo, Brazil. 

Table of Contents

  • Prefácio: A Qulture.Rocks
  • Introdução
  • O que é cultura?
    • Cultura no contexto de organizações
    • Portanto cultura organizacional é…
    • Cultura implícita e cultura explícita
  • Por que cultura importa?
    • Cultura e estratégia
    • Cultura, crescimento e burocracia
    • Cultura “boa” agrada a poucos
  • Como a cultura se forma
  • Descobrindo sua cultura
    • Descobrindo as premissas da sua cultura
    • Enquetes
  • Influenciando sua cultura
    • Articulando sua cultura
    • As alavancas da cultura
    • Mecanismos
    • Estudos de Caso
  • Modelo de maturidade
  • Últimos pensamentos
  • Referências e leituras

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