Machine Learning and Generative AI for Marketing
Machine Learning and Generative AI for Marketing
Take your data-driven marketing strategies to the next level using Python
About the Book
In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.
This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.
Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards
By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.
About the Author
Table of Contents
- The Evolution of Marketing in the AI Era & Preparing Your Toolkit
- Decoding Marketing Performance with KPIs
- Unveiling the Dynamics of Marketing Success
- Harnessing Seasonality and Trends for Strategic Planning
- Enhancing Customer Insight with Sentiment Analysis
- Leveraging Predictive Analytics and A/B Testing for Customer Engagement
- Personalized Product Recommendations
- Segmenting Customers with Machine Learning
- Creating Compelling Content with Zero-Shot Learning
- Enhancing Brand Presence with Few-Shot Learning and Transfer Learning
- Micro-Targeting with Retrieval-Augmented Generation
- The Future Landscape of AI/ML in Marketing
- Ethics and Governance in AI-Enabled Marketing
The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.
You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!
So, there's no reason not to click the Add to Cart button, is there?
See full terms...
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
