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About the Book

Growth Hacking and Lean Marketing enables startups to reach a global audience, with little to no budget.

In this book, growth engineer Omar Mohout shares his views, tips and tricks on how companies can go and grow globally with shoe string marketing budgets. 

About the Author

Omar Mohout
Omar Mohout

Growth Engineer: building repeatable, scalable customer acquisition engines for born-on-the-web companies

Entrepreneur turned advisor & mentor.Author of the "Lea(r)n Pricing: Pricing Strategies for startups" book. www.leanpricing.co

As an advisor I try to practice a "hands-off unless requested" approach. If required, I have hands-on experience with executing go-to-market with a major focus on scaling cloud & web based services.

Things I (like to) do:

  • Provide perspective gained by building startups, scaling sales, hitting walls & being acquired
  • Collaborating with value add investors
  • Building web based products, figuring out the business model, pricing and go-to-market strategy
  • Setting-up advisory boards to accelerate hungry-to-grow-startups
  • Writing articles about the tech & startup landscape in Belgium

Member of the Advisory Board for the following great startups:

Mentor at the following top-notch accelerator programs:

  • Founder Institute
  • IdeaLabs
  • Startathlon

Table of Contents

  • Smart Marketing For Startups And High-growth Companies
  • What is Growth Hacking?
    • How do I become a growth hacker?
    • The profile of a growth hacker:
    • Growth Hacking, a trendy new expression for marketing?
    • Going viral, the wet dream of growth hackers
    • The importance of the product
    • The extra importance of measuring
  • Getting started with growth hacks
    • Typical Growth Hacking tools
    • Growth Hacking - made in Belgium
  • Am I ready for Growth Hacking?
  • ‘Smart marketing for startups and high-growth companies’ summed up

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