Inbound Marketing for Professionals
Inbound Marketing for Professionals
Inbound Marketing for Professionals

Last updated on 2013-06-15

About the Book

Inbound Marketing for Professionals: A Geek's Guide to Earned Media seeks to be the definitive guide to creating and executing a successful inbound marketing strategy for a product or service. Inbound, or 'earned' marketing seeks to provide an exchange with the customer, by trading valuable information and expertise for market presence.

In this book I will go through what inbound marketing is, how SEO & Social Media play into inbound marketing, how inbound marketing differs from it's brother paid marketing, and how to tactically set up an effective inbound marketing campaign.

This book is lean so if there is something you would like to see - please feel free to send an email to jordan [at] with the subject line "Inbound Book"

About the Author

Jordan Skole
Jordan Skole

Jordan Skole was the Technical Director of Robot Couture, a boutique social agency located in Metro Detroit. He currently runs the Social Media & Reputation Management department at Search Optics.

He loves travel, dogs, bikes, and coffee, in no particular order. You can circle him on google+ or follow him on twitter at @jordanskole.

Causes Supported

Electronic Frontier Foundation

Defending your civil liberties in a digital world.

Based in San Francisco, EFF is a donor-supported membership organization working to protect fundamental rights regardless of technology.

From the Internet to the iPod, technologies are transforming our society and empowering us as speakers, citizens, creators, and consumers. When our freedoms in the networked world come under attack, the Electronic Frontier Foundation (EFF) is the first line of defense. EFF broke new ground when it was founded in 1990—well before the Internet was on most people's radar—and continues to confront cutting-edge issues defending free speech, privacy, innovation, and consumer rights today. From the beginning, EFF has championed the public interest in every critical battle affecting digital rights.

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