I Am a Developer Advocate
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I Am a Developer Advocate

Personal notes on developer advocacy

About the Book

Have you ever heard of developer advocacy or developer advocates? Do you know what they are? No?

Well, you're not alone.

This book attempts to explain developer advocacy based on the author's personal experience.

It's not a handbook on how to become a developer advocate. Nor is it a guide to being the perfect advocate. It's just the author's perspective on what developer advocacy is and how advocates should approach their work.

About the Author

Andrea Chiarelli
Andrea Chiarelli

Andrea Chiarelli has an extensive experience as a software engineer and technical author. Throughout his career, he has worked with various programming languages, frameworks, and technologies, including C#, JavaScript, .NET, Node.js, Angular, React, REST, etc.

He has contributed to numerous online and offline publications, such as Computer Programming and ASP Today, as well as HTML.it, Codemotion Magazine, LogRocket blog, Auth0 blog, and others. You can also read his articles on Medium, DZone, and Dev.to. He has also authored a few books for Packt Publishing, BPB, and Wrox Press, and carried out technical training sessions for several companies.

In recent years, he has focused on simplifying the developer experience with Identity and related topics. He is currently a Principal Developer Advocate at Okta focusing on the Auth0 product.

Table of Contents

    • Introduction
    • What Is Developer Advocacy
      • What’s advocacy?
      • What a developer advocate is not
      • A developer advocate is a developer
      • A developer advocate feels the pain
      • Communication is the tool
      • Influence is the goal
      • Where does developer advocacy fit?
    • What to Communicate
      • About the product
      • The developer’s experience
      • Your expertise
      • Taking inspiration
      • Defend the brand
    • How to Communicate
      • Communication channels
      • Channels and personality
      • Tell them a story
    • Measuring Effectiveness
      • What is success?
      • How to measure relationships?
      • How useful is your content to developers?
      • The Awareness-Engagement-Action framework
      • How useful is your feedback for the product?
    • Becoming a Developer Advocate
      • The core skills
      • The soft skills
      • Your personality
    • At the End of the Day
    • About the Author

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