Hooked On You: The Genius Way to Make Anybody Read Anything
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Hooked On You: The Genius Way to Make Anybody Read Anything

About the Book

About the Author

Table of Contents

  • Legal notice
  • About the author
  • Foreword: “Nobody Has to Read This Crap”
  • Why Good Stories Are Great For Business
  • How Stories Make People Read What You Write
  • Where to Find Stories to Hook Your Reader
    • Non-fiction books
    • Kindle Popular Highlights
    • Reddit
    • Quora
    • Listening and Tuning In
  • How to Link a Story to Your Message
    • 14 sample bridges
    • Where to put your bridge
    • Is your story more important than your message?
  • 11 Writing Hacks
  • 5 Ways to Write Faster
  • 10 Ways to Make Your Writing Look Easy to Read
  • How to Measure Your Writing
  • Storytelling kit
    • How to use this storytelling kit
    • Story 1: NASA
    • Story 2: Alice in Wonderland
    • Story 3: KFC
    • Story 4: Centring the Saltshaker
    • Story 5: Lobster
    • Story 6: Ferrari
    • Story 7: Angry Birds
    • Story 8: Steve Jobs
    • Story 9: Finding Nemo
    • Story 10: Any old map
    • Story 11: New York
    • Story 12: Iatrogenesis
  • How to use stories to simplify your presentations
  • Final word
  • Thank you

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