Hooked On You: The Genius Way to Make Anybody Read Anything
Last updated on 2015-01-16
About the Book
- Legal notice
- About the author
- Foreword: “Nobody Has to Read This Crap”
- Why Good Stories Are Great For Business
- How Stories Make People Read What You Write
Where to Find Stories to Hook Your Reader
- Non-fiction books
- Kindle Popular Highlights
- Listening and Tuning In
How to Link a Story to Your Message
- 14 sample bridges
- Where to put your bridge
- Is your story more important than your message?
- 11 Writing Hacks
- 5 Ways to Write Faster
- 10 Ways to Make Your Writing Look Easy to Read
- How to Measure Your Writing
- How to use this storytelling kit
- Story 1: NASA
- Story 2: Alice in Wonderland
- Story 3: KFC
- Story 4: Centring the Saltshaker
- Story 5: Lobster
- Story 6: Ferrari
- Story 7: Angry Birds
- Story 8: Steve Jobs
- Story 9: Finding Nemo
- Story 10: Any old map
- Story 11: New York
- Story 12: Iatrogenesis
- How to use stories to simplify your presentations
- Final word
- Thank you
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