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Guide to Marketing Your Business in the Age of AI
AI changes how customers discover, compare, question, and buy, but it does not remove the need for reliable facts or accountable decisions. The chapter distinguishes search engines, answer systems, recommendation tools, and agents, showing how each handles information differently. It explains why fluent output can still be false, stale, biased, or incomplete. Businesses should preserve direct channels, make their information easy to verify, and automate according to consequence. Low-risk assistance can move quickly; consequential actions need evidence, review, escalation, and recovery. The practical goal is not maximum automation. It is a system that remains useful when AI fails under pressure.
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About
About the Book
The way customers find, research, and choose businesses is changing. Google search is no longer the only place people look for answers. AI-powered search engines, chatbots, social media, online reviews, and personalized recommendations are changing how businesses get discovered and compete for customers.
Guide to Marketing Your Business in the Age of AI is a practical guide for business owners, entrepreneurs, and marketers who want to understand these changes and build a marketing strategy that produces measurable results.
This book covers everything from understanding your customers and positioning your business to improving your visibility across traditional search engines and AI-powered platforms. You'll learn how to approach SEO, answer engine optimization (AEO), generative engine optimization (GEO), local search, content marketing, social media, video, email marketing, and paid advertising.
You'll also discover how to use AI to automate repetitive marketing tasks, improve customer follow-up, and support better business decisions without sacrificing accuracy, privacy, or customer trust.
Across 15 chapters, the book explains how to:
- Make your business easier to discover through Google, AI search engines, and recommendation systems.
- Create content that answers customer questions and earns visibility, trust, and citations.
- Improve local search rankings, online reviews, and business reputation.
- Build effective social media, video, email, and paid advertising campaigns.
- Convert more leads into paying customers and improve customer retention.
- Use AI tools and automation responsibly to reduce repetitive work.
- Track marketing performance, customer acquisition costs, and revenue.
- Develop a practical 90-day marketing action plan.
Whether you're marketing a small local business, growing an established company, or managing campaigns for clients, this book provides a framework for adapting your marketing to the age of AI while staying focused on what matters: attracting the right customers, earning their trust, and growing your business.
Author
About the Author
James Chen
James Chen is a digital marketer in the Bay Area, California with a specialization in AI search marketing. He has published multiple books about marketing & advertising in the age of AI with a focus on AEO (answer engine optimization), GEO (generative engine optimization), AIO (artificial intelligence optimization), AI SEO (artificial intelligence search engine optimization) and LLM SEO (large language model search engine optimization).
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