Empowering Brand Loyalty
$5.00
Minimum price
$5.00
Suggested price

Empowering Brand Loyalty

An E-WORKBOOK

About the Book

This E-Workbook is focused on providing distributors with the knowledge, skills, and tools to empower brand loyalty for their clients as well as for themselves. With an understanding of marketing, the skills to uncover the key components to an empowered brand, and the tools to create an experience for your clients you will position yourself as an investment rather than a cost.

After reading this E-Workbook you will:

  • Have a deep understanding of marketing, and branding
  • Be able to clearly identify your clients brand and marketing objectives
  • Understand the difference between solutions and options based selling
  • Understand how to implement a solutions based sales cycle into your business

"Educating is empowering, empowering is educating" With a little education you will become an empowered distributor, equipped with all you need to educate your clients and empower thier brand.

About the Author

Matt Kaspari
Matt Kaspari

Matt Kaspari, started Denver-based Kaspo Incorporated in 2003. As the President and CEO of Kaspo, Matt is focused on carrying out his mission to empower brand loyalty through marketing campaigns. After many years focused on the promotional and event marketing aspect of brand loyalty; he realized a greater need for more integrated advertising campaigns.

The rules are simple at Kaspo, lead by example, have fun and live with integrity.

Table of Contents

  • Introduction
  • The WHY
  • Getting to the WHY of your clients brands
  • Effective Branding
  • Integrated Marketing
  • Explanation of the Empowered Methodology
  • How We Provide Solutions
  • Options-based Selling
  • Solutions-based Selling
  • The Kaspo Experience
  • Components of a Solutions Based Sales Cycle
  • Conclusion
  • About Matt Kaspari

The Leanpub 60-day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms

Do Well. Do Good.

Authors have earned$11,238,437writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF, EPUB and/or MOBI files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub