Empowering Brand Loyalty
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Empowering Brand Loyalty


About the Book

This E-Workbook is focused on providing distributors with the knowledge, skills, and tools to empower brand loyalty for their clients as well as for themselves. With an understanding of marketing, the skills to uncover the key components to an empowered brand, and the tools to create an experience for your clients you will position yourself as an investment rather than a cost.

After reading this E-Workbook you will:

  • Have a deep understanding of marketing, and branding
  • Be able to clearly identify your clients brand and marketing objectives
  • Understand the difference between solutions and options based selling
  • Understand how to implement a solutions based sales cycle into your business

"Educating is empowering, empowering is educating" With a little education you will become an empowered distributor, equipped with all you need to educate your clients and empower thier brand.

About the Author

Matt Kaspari
Matt Kaspari

Matt Kaspari, started Denver-based Kaspo Incorporated in 2003. As the President and CEO of Kaspo, Matt is focused on carrying out his mission to empower brand loyalty through marketing campaigns. After many years focused on the promotional and event marketing aspect of brand loyalty; he realized a greater need for more integrated advertising campaigns.

The rules are simple at Kaspo, lead by example, have fun and live with integrity.

Table of Contents

  • Introduction
  • The WHY
  • Getting to the WHY of your clients brands
  • Effective Branding
  • Integrated Marketing
  • Explanation of the Empowered Methodology
  • How We Provide Solutions
  • Options-based Selling
  • Solutions-based Selling
  • The Kaspo Experience
  • Components of a Solutions Based Sales Cycle
  • Conclusion
  • About Matt Kaspari

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