The business world is changing faster than ever. Now the old models and approaches have changed and the digital world has affected various aspects of business, retrieval and marketing mix. In this era, customers have started to improve their choices and have a continuous presence on the sites and online space. Focusing on online customers creates real added value and ultimately profitability and repeat business. But the problem is that most organizations only have their online marketing capabilities at the initial stage of development, but to succeed in this market, it is necessary to use all the electronic marketing techniques discussed in this book.

Electronic marketing is not limited to the use of websites and electronic mail, but also includes interaction with customers through other access devices such as television, interactive digital, digital radio, mobile phones, kiosks, etc. Therefore, we need to be on the lookout for new tools so that we can use them when necessary. In this book, an attempt has been made to explain how electronic marketing is planned in this environment and its tools and techniques in a simple language in order to guide web experts, marketing managers and digital marketing specialists who seek to identify the correct approaches to electronic marketing business for support. from the strategy of their organization.