Digital Konzept [Leanpub PDF/iPad/Kindle]

Jonas Wegener hat Erziehungswissenschaften, Soziologie und Geschichte studiert und freiberuflich als 3D-Artist und Webentwickler gearbeitet. 2009 hat er zusammen mit einem Kommilitonen das Studium geschmissen und die Social-Media-Agentur elbdudler gegründet.

Mit seiner Agentur berät Jonas seitdem Kunden in Konzeption, Design, Programmierung, Redaktion und Community-Management. 2013 gründet Jonas gemeinsam mit elbdudler-Geschäftsführerin Eva Mörchen elbdudler strategie. Sie fokussieren sich auf Beratung zum Thema digitale Kommunikation, bieten Hilfe zur Selbsthilfe und begleiten Unternehmen dabei, die notwendigen Ressourcen und Knowhow aufzubauen. An der JvM-Academy unterrichtet er Strategieentwicklung und Marketing-Kommunikation für soziale Medien.

Einleitung
- Einleitung
- Erwartungen
- Beispiele
  - Unser fiktiver Kunde
- Mitmachen
- Remixen
Autoren
- Autoren
- Jonas
  - Persona
  - Dinge, die mich geprägt haben
  - Stationen
- Eva
  - Persona
  - Stationen
Methoden
- Scrum
  - Planning Poker
- 5x Warum
- Agile
  - Always beta - Baustelle als neue Grundverfassung
- Businessmodel Canvas
- Content is King
- Content Excellence: Liquid & Linked Content
  - Je weniger ein Unternehmen seine Kampagne kontrolliert, desto besser wird sie sich verbreiten.
- Customer Journey
  - Customer Journey Map: find, like, love
- Design Thinking
- Gamification
- Incentivierung
  - Beispiel
- Interactive Storytelling
- Lean Publishing
  - Alles ändert sich… ständig!
  - Lean Publishing
  - Ablauf
- Interviews
- KPIs
- Kill your Darlings
- Lean Startup
  - Lean Campaign
  - Hypothesen aufstellen
  - Hypothesen überprüfen
- MVC
- MVP
  - MDP
- Mehrwerte schafften
  - Beispiel Virgin Atlantic
- Personas
- RB Profiler
- Rapid Prototyping
- Reissprofile
- Reverse Engineering
  - Ein Gespräch unter Freunden
- Scrum
  - Planning Poker
- Shadowing
- The Idea in a Nutshell
- Umfragen
- Userstories
- Viral Loop
- Viral Design & Growth Hacking
- Zusammen ist man weniger allein: Das Innere Konzeptteam
Tools
- Tools
- Asana
- Axenture
- Balsamiq Mockups
- Basecamp
- Copyless
- Deckset
- Dramaqueen
- Dropbox
- Evernote
- Facebook Ad Manager
- Facebook Audience Insights
- Feedly
- Flow
- Github
- Google Docs
- Google Formulare
- Google Keyword Planner
- Google Tabellen
- Hemmingway
- Invision
- Kaleidoscope
- Little Ipsum
- Optimizely
- Photoshop
- Picreel
- Pinegrow
- Pingendo
- Pocket
- Pop
- Questfox
- Reflector
- Scrivener
- Sublime Text
  - Buch
- Terminal
- Trello
- Write
- Writer Pro
- Wunderlist
- briefscase
- hopscotch
- instapaper
- klout
- Scompler
- social Bench
- surveymonkey
- Google Maps Api
- Mapbox
  - Geojson
- Google Analytics
- Mailchimp
- Mandrill
- Hubspot
- Sketch
- Quiver
- woopra
- Pixate
- XCode
Cases
- Cases
- Good
- Krisen
Inspiration
- Inspiration
- Dribble
- GoodUXBadUX
- Pitchenvy
- Schreibdiletanten
- allfacebook
- mobiledevmemo
Coding
- Muss ich als Digital Konzepter programmieren können?
- Codeacademy
- Treehouse
- HTML
- CSS
- Javascript
- PHP
- Objective C
- Swift
- Wordpress
- Drupal
- Angular
- Bootstrap
Anzeigen
- Anzeigen
- Facebook Ads
- Google Adwords
- YouTube
Bücher
- Bücher
- Data Unser
- Lean Startup
- Primal Branding
- Start with why

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earned over $14 million writing, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub

Digital Konzept

You pay

Authors earn

...Or Buy With Credits!

About

Share this book

Feedback

Author

Contents

The Leanpub 60 Day 100% Happiness Guarantee

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

Free Updates. DRM Free.

Write and Publish on Leanpub